Vietnam Fintech Industry and Government Support: A Role of Fintech Entrepreneurial Intention

Fintech market is growing but slowly in Vietnam. Therefore, the government needs more interventions to develop this market. This study investigates the key predictors of Fintech entrepreneurial intentions. Based on data on 1180 university students in Vietnam and multiple techniques, the results show that attitudes and perceived behavioral control have a direct effect on Fintech entrepreneurial intentions, while subjective norm has an indirect effect. These impacts are strong for both during and after the COVID-19 outbreak. Educators have a greater responsibility for creating a Fintech-friendly environment. Policymakers have more incentives and benefits for the sustainable development of the Fintech industry.