Psychosocial Factors Predict Mask-Wearing: A Longitudinal Study Across 3 Phases of the COVID-19 Pandemic

Determinants of mask-wearing during a pandemic range from the personal to the political. Using a repeated measures design, we examined psychosocial predictors of self-reported mask-wearing 3 times during the early stage of the COVID-19 pandemic. Participants completed surveys at baseline (summer 2020), 3 months (fall 2020), and 6 months (winter 2020-2021). The survey assessed the frequency of mask-wearing and psychosocial predictors from various theories, including fear of COVID-19, perceived severity, perceived susceptibility, attitude, health locus of control, and self-efficacy. Results indicated that the strongest predictors of mask-wearing varied as a function of the stage in the pandemic. In the earliest phase, fear of COVID-19 and perceived severity were the strongest predictors. Three months later, attitude was the strongest predictor. Finally, another 3 months later, self-efficacy became the strongest predictor. Overall, the results suggest that the primary determinants of a novel protective behavior shift over time and with increased familiarity.