Cultural landscape perception of the Chinese traditional settlement: Based on tourists’ online comments

The cultural landscape in traditional settlements is an important historical and cultural resource created by human beings in the process of historical evolution, and is an important resource for the development of traditional settlement tourism. This paper selected 21 representative traditional settlements for research using online comments from tourists as data and content analytical methods including high-frequency vocabulary, semantic networks and emotional attitudes to explore the public perspective on the connotations of cultural landscape features in traditional settlements. There are four major findings, showing first that the cultural landscape of traditional settlements contains three core elements. Second, the semantic network relationships of the core elements show a significant central–edge tendency; and third, the emotional perception of cultural landscapes in traditional settlements is generally positive, and there is no significant difference emotionally between each core element. Last, the public’s perception of the cultural connotations of the landscape is seriously insufficient. Based on the research results, planning suggestions and countermeasures for the conservation and utilization of cultural landscapes in traditional settlements are proposed.