Seeing the forest or the tree depends on personality: Evidence from process communication model during global/local visual search task

In everyday life, we are continuously confronted with multiple levels of visual information processes (e.g., global information, the forest, and local information, the tree) and we must select information that has to be processed. In the present study, we investigated the relation between personality and the ability to process global and local visual information. Global precedence phenomenon was assessed by a standard global/local visual search task used in many visuo-spatial precedent studies, and the 77 participants were also presented with the standard Process Communication Model (PCM) questionnaire. Results suggest that the ability to process global and local properties of visual stimuli varied according to the Base type of participants. Even if four among six Base types (Thinker, Persister, Harmonizer and Promoter) presented a classical global visual precedence, the two other Base types (Rebel and Imaginer) presented only an effect of distractors and an effect of global advantage, respectively. Taken together, these results evidenced that each human being does not equally perceive the “forest” (global information) and the “tree” (local information). Even if objectively presented with similar visual stimuli, individual responses differ according to the Base, an inter-individual variability that could be taken into account during daily life situations.