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Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior

In order to take advantage of the power of social media to promote vaccination, this study reveals the mechanisms of positive and negative impacts of social media news on vaccine hesitancy and vaccination behavior. Based on the stimulus-organism-response (S-O-R) framework, we developed a research mo...

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Detalles Bibliográficos
Autores principales: Zhang, Qianyao, Zhang, Runtong, Wu, Wen, Liu, Yang, Zhou, Yu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10122563/
https://www.ncbi.nlm.nih.gov/pubmed/37122766
http://dx.doi.org/10.1016/j.tele.2023.101983
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author Zhang, Qianyao
Zhang, Runtong
Wu, Wen
Liu, Yang
Zhou, Yu
author_facet Zhang, Qianyao
Zhang, Runtong
Wu, Wen
Liu, Yang
Zhou, Yu
author_sort Zhang, Qianyao
collection PubMed
description In order to take advantage of the power of social media to promote vaccination, this study reveals the mechanisms of positive and negative impacts of social media news on vaccine hesitancy and vaccination behavior. Based on the stimulus-organism-response (S-O-R) framework, we developed a research model to understand the effects of vaccine safety news and risk news from social media (external stimuli) on individuals’ psychological organism (i.e., safety perception and risk perception) and consequent behavioral response, vaccine hesitancy and vaccination behavior. The proposed model was tested by partial least square structural equation modeling (PLS-SEM) on a sample gathered in China from September 2021 to November 2021 and from February 2022 to April 2022 (valid responses = 1579). The results found that the relationship between vaccine risk news from social media and risk perception was higher than the relationship between vaccine safety news from social media and safety perception. Individuals are more sensitive to vaccine risk news than safety news on social media. Moreover, both safety perception and risk perception explained the critical psychological mechanisms behind vaccine hesitancy. Interestingly, ego network density mitigated the effect of safety news on safety perception and the effect of risk news on risk perception. The findings contribute to the S-O-R model, the research on social media effects, and the literature on vaccination attitudes and behaviors. This study also informs public health officials about leveraging the power of social media to motivate the public to accept the COVID-19 vaccines.
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spelling pubmed-101225632023-04-24 Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior Zhang, Qianyao Zhang, Runtong Wu, Wen Liu, Yang Zhou, Yu Telemat Inform Article In order to take advantage of the power of social media to promote vaccination, this study reveals the mechanisms of positive and negative impacts of social media news on vaccine hesitancy and vaccination behavior. Based on the stimulus-organism-response (S-O-R) framework, we developed a research model to understand the effects of vaccine safety news and risk news from social media (external stimuli) on individuals’ psychological organism (i.e., safety perception and risk perception) and consequent behavioral response, vaccine hesitancy and vaccination behavior. The proposed model was tested by partial least square structural equation modeling (PLS-SEM) on a sample gathered in China from September 2021 to November 2021 and from February 2022 to April 2022 (valid responses = 1579). The results found that the relationship between vaccine risk news from social media and risk perception was higher than the relationship between vaccine safety news from social media and safety perception. Individuals are more sensitive to vaccine risk news than safety news on social media. Moreover, both safety perception and risk perception explained the critical psychological mechanisms behind vaccine hesitancy. Interestingly, ego network density mitigated the effect of safety news on safety perception and the effect of risk news on risk perception. The findings contribute to the S-O-R model, the research on social media effects, and the literature on vaccination attitudes and behaviors. This study also informs public health officials about leveraging the power of social media to motivate the public to accept the COVID-19 vaccines. Elsevier Ltd. 2023-05 2023-04-23 /pmc/articles/PMC10122563/ /pubmed/37122766 http://dx.doi.org/10.1016/j.tele.2023.101983 Text en © 2023 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Zhang, Qianyao
Zhang, Runtong
Wu, Wen
Liu, Yang
Zhou, Yu
Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title_full Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title_fullStr Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title_full_unstemmed Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title_short Impact of social media news on COVID-19 vaccine hesitancy and vaccination behavior
title_sort impact of social media news on covid-19 vaccine hesitancy and vaccination behavior
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10122563/
https://www.ncbi.nlm.nih.gov/pubmed/37122766
http://dx.doi.org/10.1016/j.tele.2023.101983
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