The relationship between women’s breastfeeding empowerment and conformity to feminine norms

BACKGROUND: Women empowerment is effective in successful breastfeeding. Hence,identifying the relationship between psychosocial factors, such as acceptance of feminine norms, and empowerment can be beneficial in designing interventions.. Therefore, this study aimed to determine the relationship between breastfeeding empowerment and conformity to feminine norms. METHODS: This cross-sectional study was conducted on 288 primiparous mothers in the postpartum period using validated questionnaires of conformity to gender norms and breastfeeding empowerment in the following domains: “sufficient knowledge and skills for breastfeeding,” “a sense of breastfeeding competence,” “conscious belief in the value of breastfeeding,” “overcoming breastfeeding problems,” “negotiation and obtaining family support” and “self-efficacy in breastfeeding” which were completed through the self-report method. Data were analyzed using the multivariate linear regression test. RESULTS: The mean score of ‘conformity to feminine norms’ and ‘breastfeeding empowerment’ were 142.39 and 144.14, respectively. The score of breastfeeding empowerment was positively related to conformity to feminine norms (p = 0.003). Among the dimensions of breastfeeding empowerment, ‘mothers’ adequate knowledge and skills for breastfeeding’ (p = 0.001), ‘belief in the value of breastfeeding’ (p = 0.008), and ‘negotiation and obtaining family support’ (p = 0.01) were positively related to conformity to feminine norms. CONCLUSIONS: The results indicate a positive relationship between the level of conformity to feminine norms and breastfeeding empowerment. Accordingly, it is recommended that supporting breastfeeding as a valuable role of women be considered in programs designed to improve breastfeeding empowerment.