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Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study

BACKGROUND: Heated tobacco products (HTPs), including I Quit Ordinary Smoking (IQOS), are new tobacco products that use an electronic device to heat compressed tobacco leaves to generate an aerosol for consumers to inhale. Marketing of HTPs is prevalent on Instagram, a popular social media platform....

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Detalles Bibliográficos
Autores principales: Chen, Jiarui, Xue, Siyu, Xie, Zidian, Li, Dongmei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131776/
https://www.ncbi.nlm.nih.gov/pubmed/36920463
http://dx.doi.org/10.2196/43334