Direct-to-Consumer Recruitment Methods via Traditional and Social Media to Aid in Research Accrual for Clinical Trials for Rare Diseases: Comparative Analysis Study

BACKGROUND: Recruitment into clinical trials is a challenging process, with as many as 40% of studies failing to meet their target sample sizes. The principles of direct-to-consumer (DTC) advertising rely upon novel marketing strategies. The ability to reach expansive audiences in the web-based real...

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Detalles Bibliográficos
Autores principales: Applequist, Janelle, Burroughs, Cristina, Merkel, Peter A, Rothenberg, Marc, Trapnell, Bruce, Desnick, Robert, Sahin, Mustafa, Krischer, Jeffrey
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10131902/
https://www.ncbi.nlm.nih.gov/pubmed/36917158
http://dx.doi.org/10.2196/39262

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