Antecedents and Consequences of Streamer Trust in Livestreaming Commerce

Livestreaming commerce has become the mainstream of e-commerce in recent years. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer. However, there are few studies that examine the significant role of streamer trust in the focal context....

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Detalles Bibliográficos
Autores principales: Tian, Bowen, Chen, Jinye, Zhang, Jie, Wang, Wei, Zhang, Leibao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135573/
https://www.ncbi.nlm.nih.gov/pubmed/37102822
http://dx.doi.org/10.3390/bs13040308

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135573/
https://www.ncbi.nlm.nih.gov/pubmed/37102822
http://dx.doi.org/10.3390/bs13040308

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