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Antecedents and Consequences of Streamer Trust in Livestreaming Commerce
Livestreaming commerce has become the mainstream of e-commerce in recent years. The key difference between livestreaming commerce and traditional e-commerce lies in the presence of the streamer. However, there are few studies that examine the significant role of streamer trust in the focal context....
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10135573/ https://www.ncbi.nlm.nih.gov/pubmed/37102822 http://dx.doi.org/10.3390/bs13040308 |