Dynamic Characteristics and Evolution Analysis of Information Dissemination Theme of Social Networks under Emergencies

Social media has become an essential channel for the public to create and obtain information during emergencies. As the theme of public concern for emergencies changes over time, there is a lack of research on its dynamic evolution from its latent stage. This paper selects the Henan rainstorm event as a case study and extracts the theme characteristics by combining the life cycle theory and Latent Dirichlet Allocation (LDA) model. It integrates the Term Frequency–Inverse Document Frequency (TF-IDF) and Pointwise Mutual Information (PMI) algorithms as the theme-coding data source to build a dynamic theme propagation model for emergencies. Our research results showed that the theme coding effectively verified the assumption of latent development trends. The dynamic theme model could reveal the theme characteristics of different time series stages of emergencies, analyze the law of the theme evolution of the network’s public opinion, and provide practical and theoretical insights for the emergency management of urban cities.