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Examining Visual Attention to Tobacco Marketing Materials Among Young Adult Smokers: Protocol for a Remote Webcam-Based Eye-Tracking Experiment

BACKGROUND: Eye tracking provides an objective way to measure attention, which can advance researchers’ and policy makers’ understanding of tobacco marketing influences. The development of remote webcam-based eye-tracking technology, integrated with web-based crowdsourcing studies, may be a cost-eff...

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Detalles Bibliográficos
Autores principales:	Chen-Sankey, Julia, Elhabashy, Maryam, Gratale, Stefanie, Geller, Jason, Mercincavage, Melissa, Strasser, Andrew A, Delnevo, Cristine D, Jeong, Michelle, Wackowski, Olivia A
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	JMIR Publications 2023
Materias:	Protocol
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10141307/ https://www.ncbi.nlm.nih.gov/pubmed/37052989 http://dx.doi.org/10.2196/43512

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