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Establishing the Approach of Norm Balance toward Intention Prediction across Six Behaviors under the Theory of Planned Behavior

Background: An innovative approach of Norm Balance is proposed under the Theory of Planned Behavior (TPB). In this approach, the measurement score of subjective norm is weighted by the relative importance of others, and the measurement score of self-identity is weighted by the relative importance of...

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Detalles Bibliográficos
Autores principales:	Liu, Yifei, Farris, Karen B., Nayakankuppam, Dhananjay, Doucette, William R.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10144231/ https://www.ncbi.nlm.nih.gov/pubmed/37104073 http://dx.doi.org/10.3390/pharmacy11020067

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