Marketing strategies for waste recycling: a bibliometric analysis towards the circular economy

Companies have adopted green marketing and marketing strategies to position themselves in consumer preferences and combat the problem of accelerated consumption of resources that has compromised the planet’s regenerative capacity, where the circular economy emerges as a solution to move towards resp...

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Detalles Bibliográficos
Autores principales: Aguilar-Morales, Shunashi Yectzin, Negrete-Cardoso, Mariana, Rosano-Ortega, Genoveva, Sánchez-Ruíz, Francisco Javier, Sánchez-Baltasar, Laura Berenice, Vega-Lebrún, Carlos Arturo, Schabes-Retchkiman, Pablo Samuel
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10147365/
https://www.ncbi.nlm.nih.gov/pubmed/37118387
http://dx.doi.org/10.1007/s11356-023-27040-y

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