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Injunctive social norms and perceived message tailoring are associated with health information seeking

Social norms messages may promote information seeking, especially when the norms refer to a group with which a person identifies. We hypothesized that tailored social norms messages would increase COVID-19 testing willingness and intentions. College students (n = 203, 75% female, 87% White) were ran...

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Detalles Bibliográficos
Autores principales: Foust, Jeremy L., Taber, Jennifer M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10148588/
https://www.ncbi.nlm.nih.gov/pubmed/37119363
http://dx.doi.org/10.1007/s10865-023-00413-x
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author Foust, Jeremy L.
Taber, Jennifer M.
author_facet Foust, Jeremy L.
Taber, Jennifer M.
author_sort Foust, Jeremy L.
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description Social norms messages may promote information seeking, especially when the norms refer to a group with which a person identifies. We hypothesized that tailored social norms messages would increase COVID-19 testing willingness and intentions. College students (n = 203, 75% female, 87% White) were randomly assigned to one of four conditions in a 2 (Descriptive norms: Relevant vs. Irrelevant to COVID-19 testing) x 2 (Tailoring: Specific vs. General group information) experimental design. Participants reported COVID-19 testing willingness and intentions, perceived injunctive norms, and identification and connectedness with the group in the message. Although neither the norm nor tailoring manipulation worked as intended, participants who perceived greater message tailoring and injunctive norms reported greater willingness and intentions, with no effect of perceived descriptive norms on either outcome. Tailored messages as well as messages promoting injunctive norms may promote information seeking across health contexts, thereby enabling more informed decisions. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10865-023-00413-x.
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spelling pubmed-101485882023-05-01 Injunctive social norms and perceived message tailoring are associated with health information seeking Foust, Jeremy L. Taber, Jennifer M. J Behav Med Article Social norms messages may promote information seeking, especially when the norms refer to a group with which a person identifies. We hypothesized that tailored social norms messages would increase COVID-19 testing willingness and intentions. College students (n = 203, 75% female, 87% White) were randomly assigned to one of four conditions in a 2 (Descriptive norms: Relevant vs. Irrelevant to COVID-19 testing) x 2 (Tailoring: Specific vs. General group information) experimental design. Participants reported COVID-19 testing willingness and intentions, perceived injunctive norms, and identification and connectedness with the group in the message. Although neither the norm nor tailoring manipulation worked as intended, participants who perceived greater message tailoring and injunctive norms reported greater willingness and intentions, with no effect of perceived descriptive norms on either outcome. Tailored messages as well as messages promoting injunctive norms may promote information seeking across health contexts, thereby enabling more informed decisions. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s10865-023-00413-x. Springer US 2023-04-29 /pmc/articles/PMC10148588/ /pubmed/37119363 http://dx.doi.org/10.1007/s10865-023-00413-x Text en © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Article
Foust, Jeremy L.
Taber, Jennifer M.
Injunctive social norms and perceived message tailoring are associated with health information seeking
title Injunctive social norms and perceived message tailoring are associated with health information seeking
title_full Injunctive social norms and perceived message tailoring are associated with health information seeking
title_fullStr Injunctive social norms and perceived message tailoring are associated with health information seeking
title_full_unstemmed Injunctive social norms and perceived message tailoring are associated with health information seeking
title_short Injunctive social norms and perceived message tailoring are associated with health information seeking
title_sort injunctive social norms and perceived message tailoring are associated with health information seeking
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10148588/
https://www.ncbi.nlm.nih.gov/pubmed/37119363
http://dx.doi.org/10.1007/s10865-023-00413-x
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