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A decade of marketing analytics and more to come: JMA insights

Detalles Bibliográficos
Autores principales: Petrescu, Maria, Krishen, Anjala S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155163/
http://dx.doi.org/10.1057/s41270-023-00226-6
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author Petrescu, Maria
Krishen, Anjala S.
author_facet Petrescu, Maria
Krishen, Anjala S.
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spelling pubmed-101551632023-05-09 A decade of marketing analytics and more to come: JMA insights Petrescu, Maria Krishen, Anjala S. J Market Anal Editorial Palgrave Macmillan UK 2023-05-03 2023 /pmc/articles/PMC10155163/ http://dx.doi.org/10.1057/s41270-023-00226-6 Text en © The Author(s), under exclusive licence to Springer Nature Limited 2023 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Editorial
Petrescu, Maria
Krishen, Anjala S.
A decade of marketing analytics and more to come: JMA insights
title A decade of marketing analytics and more to come: JMA insights
title_full A decade of marketing analytics and more to come: JMA insights
title_fullStr A decade of marketing analytics and more to come: JMA insights
title_full_unstemmed A decade of marketing analytics and more to come: JMA insights
title_short A decade of marketing analytics and more to come: JMA insights
title_sort decade of marketing analytics and more to come: jma insights
topic Editorial
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155163/
http://dx.doi.org/10.1057/s41270-023-00226-6
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