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A decade of marketing analytics and more to come: JMA insights
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Palgrave Macmillan UK
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155163/ http://dx.doi.org/10.1057/s41270-023-00226-6 |
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author | Petrescu, Maria Krishen, Anjala S. |
author_facet | Petrescu, Maria Krishen, Anjala S. |
author_sort | Petrescu, Maria |
collection | PubMed |
description | |
format | Online Article Text |
id | pubmed-10155163 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Palgrave Macmillan UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-101551632023-05-09 A decade of marketing analytics and more to come: JMA insights Petrescu, Maria Krishen, Anjala S. J Market Anal Editorial Palgrave Macmillan UK 2023-05-03 2023 /pmc/articles/PMC10155163/ http://dx.doi.org/10.1057/s41270-023-00226-6 Text en © The Author(s), under exclusive licence to Springer Nature Limited 2023 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Editorial Petrescu, Maria Krishen, Anjala S. A decade of marketing analytics and more to come: JMA insights |
title | A decade of marketing analytics and more to come: JMA insights |
title_full | A decade of marketing analytics and more to come: JMA insights |
title_fullStr | A decade of marketing analytics and more to come: JMA insights |
title_full_unstemmed | A decade of marketing analytics and more to come: JMA insights |
title_short | A decade of marketing analytics and more to come: JMA insights |
title_sort | decade of marketing analytics and more to come: jma insights |
topic | Editorial |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10155163/ http://dx.doi.org/10.1057/s41270-023-00226-6 |
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