Combining SWOT analysis and neutrosophic cognitive maps for multi-criteria decision making: a case study of organic agriculture in India

The conventional agricultural system heavily depends on chemicals and inorganic fertilizers, which cause environmental issues. Organic agriculture impacts 6 of the 17 Sustainable Developmental Goals (SDGs) of the United Nations. Strategies to develop organic agriculture have used SWOT and MCDM techniques for analysis. However, the examination of the influence of one strategy over the other strategies has yet to be investigated. This paper proposes a model that combines the existing SWOT analysis with neutrosophic cognitive maps (NCM) models to analyze interconnections among the various strategies obtained from SWOT. This research deploys the proposed SWOT–NCM model to analyze the case study of developing organic farming in Tamil Nadu, India. It offers insights into the strategy’s influence over other strategies so that the best is given maximum importance while implementing organic farming. The framework captures the interconnections and ranks the strategies by order of influence, providing fresh insights by taking the farmers’ perspective while working with the strategies from the SWOT analysis to model an NCM. A comparative analysis of this SWOT–NCM model with other MCDM models that use SWOT to analyze the agriculture problem, and a sensitivity analysis of the proposed model, is performed. According to our study, the best possible strategy to encourage organic farming is minimum support price (MSP) and centralized procurement. This proposed model can analyze other MCDM problems that use SWOT analysis.