Cargando…

The Paradoxical Relationship Between Health Promotion and the Social Media Industry

Mounting evidence suggests that problematic adolescent social media use is associated with poor mental health. To respond to increased adolescent mental health concerns, health promoters increasingly rely on social media initiatives to promote their resources, programs, and services. This creates a...

Descripción completa

Detalles Bibliográficos
Autores principales: Zenone, Marco, Kenworthy, Nora, Barbic, Skye
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10160305/
https://www.ncbi.nlm.nih.gov/pubmed/34963368
http://dx.doi.org/10.1177/15248399211064640
_version_ 1785037251789455360
author Zenone, Marco
Kenworthy, Nora
Barbic, Skye
author_facet Zenone, Marco
Kenworthy, Nora
Barbic, Skye
author_sort Zenone, Marco
collection PubMed
description Mounting evidence suggests that problematic adolescent social media use is associated with poor mental health. To respond to increased adolescent mental health concerns, health promoters increasingly rely on social media initiatives to promote their resources, programs, and services. This creates a paradoxical situation where social-media-linked adverse mental health outcomes are addressed using the same tools and platforms that can contribute to the development of such issues. It also highlights several areas of needed critical assessment in health promotion usage of social media platform features and products, such as addictive platform design, targeted marketing tools, data collection practices, impacts on underserved groups, and conflicts of interest. To advance subsequent action on these tensions, we offer three recommendations for health promoters that build upon existing scholarship and initiatives, including adapting ethical guidelines for health promoters using social media, adopting conflicts of interest policies, and promoting interdisciplinary scholarship.
format Online
Article
Text
id pubmed-10160305
institution National Center for Biotechnology Information
language English
publishDate 2021
publisher SAGE Publications
record_format MEDLINE/PubMed
spelling pubmed-101603052023-05-06 The Paradoxical Relationship Between Health Promotion and the Social Media Industry Zenone, Marco Kenworthy, Nora Barbic, Skye Health Promot Pract Departments Mounting evidence suggests that problematic adolescent social media use is associated with poor mental health. To respond to increased adolescent mental health concerns, health promoters increasingly rely on social media initiatives to promote their resources, programs, and services. This creates a paradoxical situation where social-media-linked adverse mental health outcomes are addressed using the same tools and platforms that can contribute to the development of such issues. It also highlights several areas of needed critical assessment in health promotion usage of social media platform features and products, such as addictive platform design, targeted marketing tools, data collection practices, impacts on underserved groups, and conflicts of interest. To advance subsequent action on these tensions, we offer three recommendations for health promoters that build upon existing scholarship and initiatives, including adapting ethical guidelines for health promoters using social media, adopting conflicts of interest policies, and promoting interdisciplinary scholarship. SAGE Publications 2021-12-29 2023-05 /pmc/articles/PMC10160305/ /pubmed/34963368 http://dx.doi.org/10.1177/15248399211064640 Text en © 2021 The Author(s) https://creativecommons.org/licenses/by/4.0/This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
spellingShingle Departments
Zenone, Marco
Kenworthy, Nora
Barbic, Skye
The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title_full The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title_fullStr The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title_full_unstemmed The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title_short The Paradoxical Relationship Between Health Promotion and the Social Media Industry
title_sort paradoxical relationship between health promotion and the social media industry
topic Departments
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10160305/
https://www.ncbi.nlm.nih.gov/pubmed/34963368
http://dx.doi.org/10.1177/15248399211064640
work_keys_str_mv AT zenonemarco theparadoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry
AT kenworthynora theparadoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry
AT barbicskye theparadoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry
AT zenonemarco paradoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry
AT kenworthynora paradoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry
AT barbicskye paradoxicalrelationshipbetweenhealthpromotionandthesocialmediaindustry