Did COVID-19 affect rural households’ subjective well-being? A social survey from rural China

Improving rural households' subjective well-being is an important element of economic and social revitalization in the post-epidemic period. Based on the survey data obtained from rural households in Hubei Province, the center of the outbreak in China, and its surrounding areas, this paper explores the impact mechanisms of the COVID-19 epidemic on subjective well-being from both economic and sociological perspectives with the help of structural equation modeling. The results show that COVID-19 significantly influenced rural households' subjective well-being in China. Furthermore, COVID-19 indirectly affected their subjective well-being by influencing optimism. The negative impact is moderated by government intervention and income resilience. Therefore, strengthening the emergency management capacity of local governments and encouraging the diversification of rural households’ income sources are important strategies to effectively resolve epidemic shocks and improve the level of well-being.