What matters for international consumers’ choice preferences for smartphones: Evidence from a cross-border ecommerce platform

Despite the growing impact of smartphone use on countries’ economies, the literature has rarely investigated the link between economic context and smartphone purchase trends. Based on 20,556 smartphones sold from a Cross-Border E-Commerce (CBEC) platform, the study reveals that relationships between...

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Detalles Bibliográficos
Autores principales: N’da, Karamoko, Ge, Jiaoju, Ji-Fan Ren, Steven, Wang, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10174482/
https://www.ncbi.nlm.nih.gov/pubmed/37167259
http://dx.doi.org/10.1371/journal.pone.0285551

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10174482/
https://www.ncbi.nlm.nih.gov/pubmed/37167259
http://dx.doi.org/10.1371/journal.pone.0285551

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