Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials

INTRODUCTION: Consumers’ emotional responses are the prime target for marketing commercials. Facial expressions provide information about a person’s emotional state and technological advances have enabled machines to automatically decode them. METHOD: With automatic facial coding we investigated the...

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Detalles Bibliográficos
Autores principales: Höfling, T. Tim A., Alpers, Georg W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185761/
https://www.ncbi.nlm.nih.gov/pubmed/37205049
http://dx.doi.org/10.3389/fnins.2023.1125983

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185761/
https://www.ncbi.nlm.nih.gov/pubmed/37205049
http://dx.doi.org/10.3389/fnins.2023.1125983

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