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Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials
INTRODUCTION: Consumers’ emotional responses are the prime target for marketing commercials. Facial expressions provide information about a person’s emotional state and technological advances have enabled machines to automatically decode them. METHOD: With automatic facial coding we investigated the...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10185761/ https://www.ncbi.nlm.nih.gov/pubmed/37205049 http://dx.doi.org/10.3389/fnins.2023.1125983 |