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The effect of customer satisfaction on floral product purchase behavior, evidence from Shanghai, China

China's flower industry is developing rapidly, and the size of the retail market is increasing year by year. Studying the factors influencing residents' flower purchasing behavior and understanding their flower needs can help promote the sustainable development of the flower industry. Base...

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Detalles Bibliográficos
Autores principales: Wang, Shanshan, Chen, Tinggui, Wang, Chan, Liu, Zengjin, Jia, Lei, Zhao, Xintong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10187522/
https://www.ncbi.nlm.nih.gov/pubmed/37193827
http://dx.doi.org/10.1038/s41598-023-35137-0

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