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Modeling Eye Movements During Decision Making: A Review
This article reviews recent advances in the psychometric and econometric modeling of eye-movements during decision making. Eye movements offer a unique window on unobserved perceptual, cognitive, and evaluative processes of people who are engaged in decision making tasks. They provide new insights i...
Autores principales: | Wedel, Michel, Pieters, Rik, van der Lans, Ralf |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10188393/ https://www.ncbi.nlm.nih.gov/pubmed/35852670 http://dx.doi.org/10.1007/s11336-022-09876-4 |
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