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Advanced PLS-SEM models for bank customer relationship management using survey data
This data article focuses on a complex path model to explain and predict the relationships between dimensions of corporate reputation, relational trust as well as customer satisfaction and loyalty. The sample was collected in Germany in 2020 with German bank customers above the age of 18 via an offi...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10189085/ https://www.ncbi.nlm.nih.gov/pubmed/37206901 http://dx.doi.org/10.1016/j.dib.2023.109187 |