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Market segmentation in urban tourism: A study in Latin America

This study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoyi...

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Detalles Bibliográficos
Autores principales:	Carvache-Franco, Mauricio, Regalado-Pezúa, Otto, Sirkis, Gabriela, Carvache-Franco, Orly, Carvache-Franco, Wilmer
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10194974/ https://www.ncbi.nlm.nih.gov/pubmed/37200259 http://dx.doi.org/10.1371/journal.pone.0285138

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