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Big data analytics and innovation in e-commerce: current insights and future directions

Big data analytics (BDA), as a new innovation tool, played an important role in helping businesses to survive and thrive during great crises and mega disruptions like COVID-19 by transitioning to and scaling e-commerce. Accordingly, the main purpose of the current research was to have a meaningful c...

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Detalles Bibliográficos
Autores principales:	Alsmadi, Ayman Abdalmajeed, Shuhaiber, Ahmed, Al-Okaily, Manaf, Al-Gasaymeh, Anwar, Alrawashdeh, Najed
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2023
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10214350/ http://dx.doi.org/10.1057/s41264-023-00235-7

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