Primacy Effect of Dynamic Multi-Sensory Covid ADV Influences Cognitive and Emotional EEG Responses

Advertising uses sounds and dynamic images to provide visual, auditory, and tactile experiences, and to make the audience feel like the protagonist. During COVID-19, companies modified their communication by including pandemic references, but without penalizing multisensorial advertising. This study...

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Detalles Bibliográficos
Autores principales: Acconito, Carlotta, Angioletti, Laura, Balconi, Michela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10216398/
https://www.ncbi.nlm.nih.gov/pubmed/37239260
http://dx.doi.org/10.3390/brainsci13050785

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10216398/
https://www.ncbi.nlm.nih.gov/pubmed/37239260
http://dx.doi.org/10.3390/brainsci13050785

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