Sharenting Syndrome: An Appropriate Use of Social Media?

Background: The use of social media is on the rise, and posts about anything can be shared these days, whether it be clothes, jewelry, shoes, books, or food and beverages. Some parents even use their children as objects of sharing, and post about their children continuously. Parents who use social media share important moments before and after their children are born on their social network sites accounts. Sharenting refers to the practice of parents, caregivers or relatives sharing information about their children (underage) online, typically on some online platforms. This can include photos, videos, personal stories, and other updates about the child’s life. The study aimed to examine the phenomenon of sharenting syndrome in terms of its potential to cause child abuse and neglect. In addition, the aim of this study is to explore the factors associated with and predicting sharenting syndrome by evaluating it through the lens of child abuse and neglect. Methods: This study was designed with a survey model among quantitative research methods. Data were collected through social network sites with snowball sampling method. The sample consisted of people aged 18 years and over from Turkey (n = 427). Results: A total of 86.9% of the participants stated that sharing children’s photos and videos on social media platforms by parents, relatives and caregivers can be evaluated as child neglect and abuse. The variables of “gender” and “the impact of sharing on children” are factors that are associated with determining whether the sharenting syndrome is classified as abuse or not. Gender is a negative predictor of the classification of sharenting on social media as a type of child abuse and neglect. Conclusions: Since the use of social media by people is increasing, there should be measures to protect children from sharenting syndrome.