A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand

The present study examines a supply chain consisting of a manufacturer and a retailer. The manufacturer produces a product with a national brand (NB) and the retailer selling both the NB product and his own premium store brand (PSB) product. The manufacturer competes with the retailer through improv...

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Detalles Bibliográficos
Autores principales: Assarzadegan, Parisa, Hejazi, Seyed Reza, Rasti-Barzoki, Morteza
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10218777/
https://www.ncbi.nlm.nih.gov/pubmed/37361058
http://dx.doi.org/10.1007/s10479-023-05372-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10218777/
https://www.ncbi.nlm.nih.gov/pubmed/37361058
http://dx.doi.org/10.1007/s10479-023-05372-9

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