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A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand
The present study examines a supply chain consisting of a manufacturer and a retailer. The manufacturer produces a product with a national brand (NB) and the retailer selling both the NB product and his own premium store brand (PSB) product. The manufacturer competes with the retailer through improv...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10218777/ https://www.ncbi.nlm.nih.gov/pubmed/37361058 http://dx.doi.org/10.1007/s10479-023-05372-9 |