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Assessing brand switching level and behaviour of growing-up milk products in Java: A structural equation modeling and multigroup analysis
The biggest consumers of dairy products for children aged 1–3 years, which are referred to as growing-up milk (GUM), come from the middle and lower socioeconomic classes. More than 90% of Indonesians belong to this segment. In 2020, the proportion of the population living in rural and urban areas wi...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10220230/ https://www.ncbi.nlm.nih.gov/pubmed/37251862 http://dx.doi.org/10.1016/j.heliyon.2023.e15969 |