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Weathering the crash: Do customer-company relationships pay off during economic crises?
Do stronger relationships with customers (customer-company relationships [CCR]) help firms better weather economic crises? To answer this question, we examine firm performance during the stock market crashes associated with the two most severe economic crises of the last 15 years—the protracted Grea...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10225781/ https://www.ncbi.nlm.nih.gov/pubmed/37359265 http://dx.doi.org/10.1007/s11747-023-00947-1 |