Matching different-structured advertising pictorial metaphors with verbalization forms: incongruity-based evoked response potentials evidence

Many studies emphasize the need of verbally representing pictorial metaphors, but few have empirically investigated whether and how the particular verbalization form match different types of pictorial metaphors. Using evoked response potentials (ERP), a 3 (pictorial structure: fusion, juxtaposition,...

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Detalles Bibliográficos
Autores principales: Cao, Shuo, Yue, Fang, Zheng, Shihui, Fu, Yang, Huang, Jing, Wang, Huili
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10227512/
https://www.ncbi.nlm.nih.gov/pubmed/37260959
http://dx.doi.org/10.3389/fpsyg.2023.1131387

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10227512/
https://www.ncbi.nlm.nih.gov/pubmed/37260959
http://dx.doi.org/10.3389/fpsyg.2023.1131387

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