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Exploring global trends and future directions in advertising research: A focus on consumer behavior

This study aims to select the physiological and neurophysiological studies utilized in advertising and to address the fragmented comprehension of consumers' mental responses to advertising held by marketers and advertisers. To fill the gap, the Preferred Reporting Items for Systematic Reviews a...

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Detalles Bibliográficos
Autores principales:	Alsharif, Ahmed H., Salleh, Nor Zafir Md, Alrawad, Mahmaod, Lutfi, Abdalwali
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10239056/ https://www.ncbi.nlm.nih.gov/pubmed/37359681 http://dx.doi.org/10.1007/s12144-023-04812-w

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