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Enterprise marketing strategy using big data mining technology combined with XGBoost model in the new economic era

The technological development in the new economic era has brought challenges to enterprises. Enterprises need to use massive and effective consumption information to provide customers with high-quality customized services. Big data technology has strong mining ability. The relevant theories of compu...

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Detalles Bibliográficos
Autor principal: Chen, Huijun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10241412/
https://www.ncbi.nlm.nih.gov/pubmed/37276212
http://dx.doi.org/10.1371/journal.pone.0285506

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