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On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10242224/ https://www.ncbi.nlm.nih.gov/pubmed/37359269 http://dx.doi.org/10.1007/s11747-023-00956-0 |
| _version_ | 1785054169621594112 |
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| author | Roux, Caroline Goldsmith, Kelly Cannon, Christopher |
| author_facet | Roux, Caroline Goldsmith, Kelly Cannon, Christopher |
| author_sort | Roux, Caroline |
| collection | PubMed |
| description | |
| format | Online Article Text |
| id | pubmed-10242224 |
| institution | National Center for Biotechnology Information |
| language | English |
| publishDate | 2023 |
| publisher | Springer US |
| record_format | MEDLINE/PubMed |
| spelling | pubmed-102422242023-06-07 On the role of scarcity in marketing: Identifying research opportunities across the 5Ps Roux, Caroline Goldsmith, Kelly Cannon, Christopher J Acad Mark Sci Commentary Springer US 2023-06-06 /pmc/articles/PMC10242224/ /pubmed/37359269 http://dx.doi.org/10.1007/s11747-023-00956-0 Text en © Academy of Marketing Science 2023 This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
| spellingShingle | Commentary Roux, Caroline Goldsmith, Kelly Cannon, Christopher On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title_full | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title_fullStr | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title_full_unstemmed | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title_short | On the role of scarcity in marketing: Identifying research opportunities across the 5Ps |
| title_sort | on the role of scarcity in marketing: identifying research opportunities across the 5ps |
| topic | Commentary |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10242224/ https://www.ncbi.nlm.nih.gov/pubmed/37359269 http://dx.doi.org/10.1007/s11747-023-00956-0 |
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