On the role of scarcity in marketing: Identifying research opportunities across the 5Ps

Detalles Bibliográficos
Autores principales: Roux, Caroline, Goldsmith, Kelly, Cannon, Christopher
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Commentary
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10242224/
https://www.ncbi.nlm.nih.gov/pubmed/37359269
http://dx.doi.org/10.1007/s11747-023-00956-0

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10242224/
https://www.ncbi.nlm.nih.gov/pubmed/37359269
http://dx.doi.org/10.1007/s11747-023-00956-0

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