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On the role of scarcity in marketing: Identifying research opportunities across the 5Ps
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10242224/ https://www.ncbi.nlm.nih.gov/pubmed/37359269 http://dx.doi.org/10.1007/s11747-023-00956-0 |