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Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda
The current recommendation system predominantly relies on evidential factors such as behavioral outcomes and purchasing history. However, limited research has been conducted to explore the use of psychological data in these algorithms, such as consumers' self-perceived identities. Based on the...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10244742/ https://www.ncbi.nlm.nih.gov/pubmed/37293239 http://dx.doi.org/10.3389/frai.2023.1167735 |