A novel extension of Pythagorean fuzzy MULTIMOORA approach for new product development

This study explores how to enhance the decision-making processes in the phases of idea generation or alternative selection during the new product development (NPD) process. NPD is acknowledged as the central function of businesses in an increasingly competitive marketplace. In the current era, the h...

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Detalles Bibliográficos
Autores principales: Göçer, Fethullah, Büyüközkan, Gülçin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10245262/
https://www.ncbi.nlm.nih.gov/pubmed/37292298
http://dx.doi.org/10.1016/j.heliyon.2023.e16726

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10245262/
https://www.ncbi.nlm.nih.gov/pubmed/37292298
http://dx.doi.org/10.1016/j.heliyon.2023.e16726

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