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A novel extension of Pythagorean fuzzy MULTIMOORA approach for new product development
This study explores how to enhance the decision-making processes in the phases of idea generation or alternative selection during the new product development (NPD) process. NPD is acknowledged as the central function of businesses in an increasingly competitive marketplace. In the current era, the h...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10245262/ https://www.ncbi.nlm.nih.gov/pubmed/37292298 http://dx.doi.org/10.1016/j.heliyon.2023.e16726 |