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The value implication of sellers’ following in social marketplaces: A structural holes perspective
Sellers in social marketplaces actively engage in following behaviors. However, extant research has repeatedly reported a negative effect of the followee number on seller performance, raising questions about sellers’ value in following others. Intrigued by this question, this study applies the theor...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10249573/ http://dx.doi.org/10.1007/s10660-023-09717-1 |