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Effects of service attributes and competition on electronic word of mouth: an elaboration likelihood perspective
The management of electronic word of mouth (eWOM) is critical in e-commerce. In this study, on the basis of the elaboration likelihood model (ELM), we constructed a model of factors influencing eWOM by dividing merchants’ attributes into the central and peripheral routes, which correspond to consume...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10250856/ https://www.ncbi.nlm.nih.gov/pubmed/37359989 http://dx.doi.org/10.1007/s10799-023-00403-0 |