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Does Preferred Information Format Affect Consumers’ Willingness to Pay: A Case Study of Orange Juice Produced by Biotechnology
People who received a more personally relevant message were motivated to pay closer attention to the information and actively process it, which ultimately may stimulate behavioral changes. Therefore, preferred information content has been used in many disciplines to promote effective communication....
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10252264/ https://www.ncbi.nlm.nih.gov/pubmed/37297375 http://dx.doi.org/10.3390/foods12112130 |