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Exploring the ethics of political PR professionals using moral foundations theory

This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics...

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Detalles Bibliográficos
Autores principales: Mikhaylova, Oxana, Abramov, Roman
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259790/
https://www.ncbi.nlm.nih.gov/pubmed/37307249
http://dx.doi.org/10.1371/journal.pone.0286217
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author Mikhaylova, Oxana
Abramov, Roman
author_facet Mikhaylova, Oxana
Abramov, Roman
author_sort Mikhaylova, Oxana
collection PubMed
description This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the “care/harm” and “authority/respect” foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature.
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spelling pubmed-102597902023-06-13 Exploring the ethics of political PR professionals using moral foundations theory Mikhaylova, Oxana Abramov, Roman PLoS One Research Article This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the “care/harm” and “authority/respect” foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature. Public Library of Science 2023-06-12 /pmc/articles/PMC10259790/ /pubmed/37307249 http://dx.doi.org/10.1371/journal.pone.0286217 Text en © 2023 Mikhaylova, Abramov https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Mikhaylova, Oxana
Abramov, Roman
Exploring the ethics of political PR professionals using moral foundations theory
title Exploring the ethics of political PR professionals using moral foundations theory
title_full Exploring the ethics of political PR professionals using moral foundations theory
title_fullStr Exploring the ethics of political PR professionals using moral foundations theory
title_full_unstemmed Exploring the ethics of political PR professionals using moral foundations theory
title_short Exploring the ethics of political PR professionals using moral foundations theory
title_sort exploring the ethics of political pr professionals using moral foundations theory
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259790/
https://www.ncbi.nlm.nih.gov/pubmed/37307249
http://dx.doi.org/10.1371/journal.pone.0286217
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