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Exploring the ethics of political PR professionals using moral foundations theory
This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259790/ https://www.ncbi.nlm.nih.gov/pubmed/37307249 http://dx.doi.org/10.1371/journal.pone.0286217 |
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author | Mikhaylova, Oxana Abramov, Roman |
author_facet | Mikhaylova, Oxana Abramov, Roman |
author_sort | Mikhaylova, Oxana |
collection | PubMed |
description | This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the “care/harm” and “authority/respect” foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature. |
format | Online Article Text |
id | pubmed-10259790 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Public Library of Science |
record_format | MEDLINE/PubMed |
spelling | pubmed-102597902023-06-13 Exploring the ethics of political PR professionals using moral foundations theory Mikhaylova, Oxana Abramov, Roman PLoS One Research Article This paper offers a multidimensional theoretical scheme to analyze professional ethics in the field of political public relations. We suggest investigating the decisions of these professionals using moral foundations theory because human ethical reasoning is contextual, and the examination of ethics in a one-dimensional manner as previous researchers have done overlooks the complexity of the moral choices that such professionals make. The prospects of the proposed theoretical approach are demonstrated on 16 interviews with post-soviet Russian political PR industry leaders that were conducted from March 2018 to April 2020. Our empirical findings show that Russian political PR specialists employ all moral foundations, however, in their narratives the “care/harm” and “authority/respect” foundations were not mentioned very often. Overall, this paper makes a critical contribution to research on professional ethics in political public relations, and it provides important insight into the specifics of moral reasoning in the Russian political PR industry that is insufficiently described in the current literature. Public Library of Science 2023-06-12 /pmc/articles/PMC10259790/ /pubmed/37307249 http://dx.doi.org/10.1371/journal.pone.0286217 Text en © 2023 Mikhaylova, Abramov https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. |
spellingShingle | Research Article Mikhaylova, Oxana Abramov, Roman Exploring the ethics of political PR professionals using moral foundations theory |
title | Exploring the ethics of political PR professionals using moral foundations theory |
title_full | Exploring the ethics of political PR professionals using moral foundations theory |
title_fullStr | Exploring the ethics of political PR professionals using moral foundations theory |
title_full_unstemmed | Exploring the ethics of political PR professionals using moral foundations theory |
title_short | Exploring the ethics of political PR professionals using moral foundations theory |
title_sort | exploring the ethics of political pr professionals using moral foundations theory |
topic | Research Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10259790/ https://www.ncbi.nlm.nih.gov/pubmed/37307249 http://dx.doi.org/10.1371/journal.pone.0286217 |
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