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Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown
The current study examined companies’ use of social media platforms for CSR communication during the pandemic lockdown. We examined 1768 companies’ posts on Weibo and tested how the content and the features of the posts influenced retweets and likes. We used “fit” to describe a circumstance where an...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10261966/ http://dx.doi.org/10.1177/20594364231182720 |