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Impact of online live broadcasts on environmental destructive behavioral intention

As information and communication technology advances rapidly, real-time live online broadcasting has emerged as a novel social media platform. In particular, live online broadcasts have gained widespread popularity among audiences. However, this process can cause environmental problems. When audienc...

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Detalles Bibliográficos
Autores principales: Xiao, Fengjun, Xu, Mengqian, Wu, Jian, Meng, Changsheng, Hong, Yuxiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10263355/
https://www.ncbi.nlm.nih.gov/pubmed/37310943
http://dx.doi.org/10.1371/journal.pone.0286967
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author Xiao, Fengjun
Xu, Mengqian
Wu, Jian
Meng, Changsheng
Hong, Yuxiang
author_facet Xiao, Fengjun
Xu, Mengqian
Wu, Jian
Meng, Changsheng
Hong, Yuxiang
author_sort Xiao, Fengjun
collection PubMed
description As information and communication technology advances rapidly, real-time live online broadcasting has emerged as a novel social media platform. In particular, live online broadcasts have gained widespread popularity among audiences. However, this process can cause environmental problems. When audiences imitate live content and perform similar field activities, it can have a negative effect on the environment. In this study, an extended theory of planned behavior (TPB) was used to explore how online live broadcasts relate to environmental damage from the perspective of human behavior. A total of 603 valid responses were collected from a questionnaire survey, and a regression analysis was conducted to verify the hypotheses. The findings showed that the TPB can be applied to account for the formation mechanism of behavioral intention of field activities caused by online live broadcasts. The mediating effect of imitation was verified using the above relationship. These findings are expected to provide a practical reference for the control of online live broadcast content and guidance on public environmental behavior.
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spelling pubmed-102633552023-06-15 Impact of online live broadcasts on environmental destructive behavioral intention Xiao, Fengjun Xu, Mengqian Wu, Jian Meng, Changsheng Hong, Yuxiang PLoS One Research Article As information and communication technology advances rapidly, real-time live online broadcasting has emerged as a novel social media platform. In particular, live online broadcasts have gained widespread popularity among audiences. However, this process can cause environmental problems. When audiences imitate live content and perform similar field activities, it can have a negative effect on the environment. In this study, an extended theory of planned behavior (TPB) was used to explore how online live broadcasts relate to environmental damage from the perspective of human behavior. A total of 603 valid responses were collected from a questionnaire survey, and a regression analysis was conducted to verify the hypotheses. The findings showed that the TPB can be applied to account for the formation mechanism of behavioral intention of field activities caused by online live broadcasts. The mediating effect of imitation was verified using the above relationship. These findings are expected to provide a practical reference for the control of online live broadcast content and guidance on public environmental behavior. Public Library of Science 2023-06-13 /pmc/articles/PMC10263355/ /pubmed/37310943 http://dx.doi.org/10.1371/journal.pone.0286967 Text en © 2023 Xiao et al https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
spellingShingle Research Article
Xiao, Fengjun
Xu, Mengqian
Wu, Jian
Meng, Changsheng
Hong, Yuxiang
Impact of online live broadcasts on environmental destructive behavioral intention
title Impact of online live broadcasts on environmental destructive behavioral intention
title_full Impact of online live broadcasts on environmental destructive behavioral intention
title_fullStr Impact of online live broadcasts on environmental destructive behavioral intention
title_full_unstemmed Impact of online live broadcasts on environmental destructive behavioral intention
title_short Impact of online live broadcasts on environmental destructive behavioral intention
title_sort impact of online live broadcasts on environmental destructive behavioral intention
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10263355/
https://www.ncbi.nlm.nih.gov/pubmed/37310943
http://dx.doi.org/10.1371/journal.pone.0286967
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