A test of multimodal communication in humans using 881 judgements of men and women's physical, vocal, and olfactory attractiveness

Human mate value is assessed on numerous variables including, reproductive potential and disease resistance. Many of these variables have been correlated with judgments of physical, vocal, and odor attractiveness. While some researchers posit that attractiveness judgments made across different sensory modalities reflect the same underlying variable(s) (i.e., the information is redundant), others suggest that judgments made in different modalities reflect different variables. Previous studies of human attractiveness indicate that attractiveness judgments of others’ faces, bodies, and voices are intercorrelated, which is suggested to support the redundancy hypothesis. Less is known about body odor attractiveness. Only one study has simultaneously investigated the relationships between judgments of body odor, face, and voice attractiveness finding weak positive associations, but small effect sizes. In this study, we empirically investigate the correlation between different modalities of attractiveness in men and women in the largest sample to date (N = 881 ratings). For men, we find no correlations between modalities of attractiveness. However, for women we find odor, face, and voice attractiveness are weakly correlated. Moreover, a general attractiveness factor (i.e., a common underlying variable) modestly contributed to the observed correlations between modality-specific attractiveness judgments, providing some evidence for the redundancy hypothesis.