DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns. However, the properties of EEG raise difficulties for these aims: small datasets, high dimensionalit...

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Detalles Bibliográficos
Autores principales: Hakim, Adam, Golan, Itamar, Yefet, Sharon, Levy, Dino J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10277553/
https://www.ncbi.nlm.nih.gov/pubmed/37342823
http://dx.doi.org/10.3389/fnhum.2023.1153413

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